Create Your Own Future
Jobs are for your parents.
Build your business. Own your life.
Our Mission
We Turn Crisis Into Opportunity
UpStars empowers young adults to launch businesses through coaching, community, and cutting-edge AI technology—all starting with an immersive island retreat under the stars.
The WHY
In a world where traditional jobs feel scarce, UpStars turns crisis into opportunity—helping you create your own path to freedom and impact. Inspired by the philosophy that true wealth comes from ownership and multiple ventures, we give you the tools, community, and experiences to build something that's entirely yours.
"I started UpStars because I believe every young person deserves the chance to build something of their own. Not just a job—a legacy. The island retreat is where it all begins: under the stars, surrounded by nature and community, you'll discover what you're truly capable of."
Laurie Attwood
Founder, UpStars
The Island Experience
Launch Your Journey on Our Outer Banks Island
Seven days of open-air adventure, deep connection, and entrepreneurial transformation on North Carolina's legendary Outer Banks.
Outer Banks, North Carolina
7 days. One island. Infinite possibilities.
Kayaking
Paddle the calm coastal waters and discover your inner explorer.
Surfing
Catch waves at Nags Head beaches, accessible by boat from the island.
Fishing
Cast lines in the Atlantic and connect with the rhythm of the ocean.
Camping
Sleep under a sky full of stars in open-air tents on the island.
Community
Bond with fellow entrepreneurs around campfires and shared vision.
"These experiences don't just refresh you — they transform you."
Programs
Your Path to Ownership
Three interconnected pathways designed to launch, sustain, and accelerate your entrepreneurial journey.
Start-Up Retreat
A 7-day all-inclusive island immersion experience. Everything you need to launch: food, tents, equipment, expert coaching, and a community of fellow founders.
- 7-day island experience
- All meals & equipment included
- Expert business coaching
- Launch your first venture
Ongoing Support
Annual membership with full CEO™ platform access, quarterly business reviews, and group coaching sessions to keep your momentum strong.
- CEO™ platform access
- Quarterly business reviews
- Group coaching sessions
- Peer accountability network
Mastermind Groups
Community-led masterminds with elected leaders. Frequency tailored to your group's needs. Peer wisdom at its most powerful.
- Community-elected leaders
- Flexible meeting frequency
- Peer-to-peer mentorship
- Shared accountability
Meet CEO™ by Oceva
The AI-powered platform built for the next generation of business owners.
Manage your entire business from one intelligent dashboard. CEO™ handles registration, compliance, bookkeeping, tax, hiring, and delivers personalized coaching—so you can focus on building, not bureaucracy.
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2026 Enrollments Are Closed
Check back October 1, 2026 for 2027 enrollment details and availability.
Pricing reflects a premium, all-inclusive 7-day retreat experience designed to transform your entrepreneurial journey.
How It Works
Join UpStars
Apply for the next cohort and secure your spot on the island retreat. Your entrepreneurial journey starts here.
Launch Your Business
Use the CEO™ platform and expert coaching to build, register, and launch your first venture during the retreat.
Grow With Support
Return home with a running business, an active community, and ongoing coaching to fuel your growth.